Newspaper dating adverts

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Isle of Wht Classified <i>Adverts</i> - Isle of Wht County Press

Metaphors of identity in dating ads and newspaper. - De Gruyter

Prices in € represent the retail prices valid in Germany (unless otherwise indicated). Prices do not include postage and handling if applicable. This article investates metaphors of identity in dating ads and in two types of newspaper writing, ‘hard’ and ‘soft’ news articles.Taking a pragmatic approach founded in the cooperative principle, it argues that the maxims of quality and relation play related but separable roles in the interpretation of identity metaphors; and that this process is guided and constrained by cotextual selections in the environment of the metaphorical term.

Isle of Wht Classified Adverts - Isle of Wht County Press

It focuses on issues of textualization and processing, and particularly on the role of cotext in decoding metaphors.


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